Who you calling little?
Yeah yeah, we all know the big ones. The behemoth brands that have become ubiquitous in our everyday lives. The Apples, Googles, Amazons, Coca Colas, McDonalds and co. All these brands have fine tuned their brands to perfection. The design, the backstory, the feel and emotive responses generated in their carefully cultivated, and ever expanding target audiences.
Their simplified logos, now shorn of even a written name are identifiable by toddlers the world over. Yeah, we all know the big ones, with their digital tattoos imprinted in our brains. But what about the small to medium businesses that have utlised the necessary tools to create clever and effective brands?
They may be known only to niche audiences, but in some cases, are just as (or more so) original and creative as the biggest international brands. What they all have in common is how they have differentiated themselves, maintained consistency in their branding, stayed authentic to their values, understood their target audience, and employed storytelling techniques to effectively connect with customers.
Below are some examples of small to medium-sized businesses that use original and creative branding:
Pukka Herbs
A herbal tea company that promotes organic and ethically sourced teas. They have a strong brand presence built around their commitment to sustainability, wellness, and natural ingredients. Their packaging showcases beautiful illustrations of herbs and botanicals, giving a premium and holistic feel. Pukka Herbs also actively engages with their customers through educational content and campaigns related to holistic well-being.
Mailchimp
This email marketing platform created a playful and quirky brand identity through its use of a cartoon monkey mascot and whimsical illustrations. This original approach helped them stand out in a crowded market and connect with their audience.
Bluebella
A lingerie and intimate apparel brand that stands out for its empowering and inclusive branding. They challenge traditional beauty standards by featuring diverse models of different shapes, sizes, and backgrounds in their marketing campaigns. Bluebella's branding promotes body positivity and confidence, creating a strong connection with their target audience.
Dollar Shave Club
This subscription-based razor company disrupted the industry with its humorous and irreverent branding. Their witty videos went viral, showcasing their unique value proposition and engaging with their target audience effectively.
TOMS
A footwear and apparel company that built its brand on the "One for One" model. For every product purchased, TOMS donates a pair of shoes to a person in need. This social impact-driven brand positioning hasx resonated with consumers and become a core part of their brand identity.
What do all these clever brands have in common? Our ‘What’s in the brand’ blog has got you covered. Or if you’re looking for some personal attention in creating or enhancing your brand please get in touch.
